Landing Page DesignFeatured
Death & Taxes Insurance Co
Conversion-oriented insurance landing page with blog content, lead capture flow, and SEO-minded structure.
Insurance UXLead GenerationSEO
~/portfolio
$ whoami
James Fletty — AI builder focused on operational systems, LLM workflows, and automation architecture.
James Fletty
AI Builder • Workflow Architect • Automation Strategist
I design and build AI-powered workflows, operational tooling, orchestration systems, and rapid prototypes. I translate ambiguous business problems into deployable AI solutions.
Licensed Health Insurance AgentFL & TXSt. Petersburg, FL
// about
Build Philosophy
I think in workflows, orchestration, context management, operational tooling, and deployable systems — not just prompts or model outputs.
My background spans AI systems building, workflow automation, healthcare operations, and insurance. This gives me a unique perspective on translating complex, often ambiguous operational problems into working AI solutions.
I work across the full stack — from prompt engineering and LLM orchestration to backend APIs and frontend interfaces. Every layer serves the workflow.
build_philosophy.py
class AISystemsBuilder:
focus = [
"workflow_architecture",
"llm_orchestration",
"operational_tooling",
"context_management",
"rapid_prototyping"
]
def approach(self, problem):
# Not just model outputs
# Full operational systems
return self.deploy(
self.iterate(
self.prototype(problem)
)
)Working Principles
Workflow-First Thinking
I design systems that maintain context, reduce operational friction, and coordinate reliably across complex processes.
Orchestration Over Isolation
The challenge isn't generating output — it's designing workflows that evolve into usable internal tools.
Operational Architecture
I approach AI systems as operational architecture problems, not isolated model problems.
Rapid Prototyping
Move fast from concept to working system. Iterate based on real operational feedback, not theoretical improvements.
Deployable Solutions
Every system I build is designed to ship — not just demo. Production-ready from the start.
// featured work
Portfolio
Selected design and development work showcasing rapid prototyping, conversion-focused UX, and production-ready implementation.
Marketing SiteFeatured
Dental Clinic Website Revamp
Premium healthcare website redesign with strong branding, multi-page information architecture, trust signals, pricing/comparison content, and conversion-focused UX.
Healthcare UXBrandingConversion UX
Conversion UXFeatured
Caregiver Control Kit
Warm, trustworthy lead magnet landing page designed for stressed family caregivers with email capture and supportive messaging.
Lead MagnetHealthcareEmail Capture
Insurance UX
Mortgage Protection Insurance
Clean, professional mortgage protection insurance landing page with clear value propositions and streamlined quote flow.
InsuranceLanding PageLead Gen
Rapid Prototype
Rapid Prototyping Concept
AI-assisted product design exploration showcasing rapid prototyping capabilities and iterative design workflow.
AI-AssistedPrototypeConcept
// engineering
AI & Systems Projects
Open source projects showcasing AI orchestration, workflow systems, and operational tooling.
Plan Concierge
Compliance-aware workflows • AI explanations • operational tooling
Problem
ACA and Medicare plan selection involves fragmented workflows spanning intake, comparison, compliance, documentation, and explanation.
System Design
Built a workflow-oriented platform combining guided intake, plan comparison, AI-generated explanations, compliance tracking, and PDF export systems.
Workflow
Client IntakeEligibility CapturePlan FilteringAI ExplanationsCompliance ChecksPDF Export
Stack
ReactViteTypeScriptFlaskFlask-RESTXOpenAI GPT-4oWeasyPrint
AI Novel Writing Application
Narrative-state management • prompt engineering • workflow orchestration
Problem
Most AI writing systems struggle with longform continuity, narrative structure, and generic prose generation.
System Design
Built a structured AI-assisted writing environment supporting outline generation, character systems, worldbuilding, chapter workflows, and export pipelines.
Workflow
Story CreationContext RetrievalPrompt ConstructionGeneration PipelineRevision Flow
Stack
FastAPISQLAlchemySQLitePydanticReactTypeScriptMaterial UIOpenAIOllama
Autonomous Data Pipeline Engine
ETL orchestration • modular plugin systems • observability • workflow resilience
Problem
Data acquisition pipelines are often fragmented across scraping, enrichment, normalization, export, and observability systems.
System Design
Built a modular architecture combining async scraper plugins, ETL processing, Claude-powered enrichment workflows, export systems, observability tooling, and API/webhook infrastructure.
Workflow
Scraper PluginsETLClaude EnrichmentExport PipelineSeller/API LayerMetrics & Alerting
Stack
PythonAsyncIOSQLAlchemyPostgresFastAPIDockerPrometheusLokiClaude CLI
Hair Color Formula Engine
Deterministic rule engines • data normalization pipelines • multi-brand mapping • API design
Problem
Professional hair color knowledge is locked in vendor swatch books and stylist intuition — brand systems use incompatible naming, gray coverage and tone correction rules are inconsistent, and there is no machine-readable source of truth for cross-brand formula conversion.
System Design
Built a source-traceable dataset of 1,840+ professional shades feeding a deterministic rule engine exposed over a FastAPI REST API, with a staged data pipeline (normalized shades, tone maps, formulation rules) and dual SQLite/PostgreSQL backends selectable at runtime.
Workflow
Shade NormalizationTone MappingFormulation RulesRule EngineFastAPI /formulaMulti-Brand Output
Stack
Python 3.12FastAPIPydanticSQLitePostgreSQLAlembicDockerUvicorn
// ai publishing pipeline
Long-Form AI Production Systems
Generating short AI output is easy. Producing a full-length, publication-ready product that stays coherent across chapters is a different problem. These projects build repeatable pipelines that manage structure, research continuity, tone, and final assembly across book-length outputs.
Production Sequence
Product Definition→Content Schema→Research Layer→Generation Pipeline→Continuity Control→Editorial QA→Productization
Manual → Software System
The Caregiver Control Manual
AI-assisted production system for a long-form eldercare operations manual. Generated and refined a structured manual with consistent chapter architecture, repeated worksheet logic, and risk-control framing — then translated into a software-ready product model with care cases, domain status tracking, and exportable packets.
Long-form AI workflowDomain modelingResearch synthesisContinuity controlManual-to-SaaS translation
Consumer Financial Education
The Millennial Money Playbook
AI-assisted publishing workflow for a consumer financial education product focused on insurance-based wealth concepts. Managed chapter structure, repeated explanation patterns, concept sequencing, and tone so the final product stayed readable and consistent across the full manuscript.
AI publishing workflowRegulated-domain structuringConsumer education designChapter templatingEditorial QA
// experience
Work History
2023 — Present
2023 — Present
Business Development & AI Automation Consultant
Lotus Growth Solutions
- Designed AI-powered operational workflows and onboarding systems for healthcare and service businesses.
- Built AI-assisted workflow tooling integrating LLM systems, automation frameworks, and CRM pipelines.
- Translated ambiguous operational problems into deployable automation systems.
2022 — Present
2022 — Present
Independent AI Systems Consultant
Freelance
- Developed experimental AI products, orchestration tooling, and conversational systems focused on operational efficiency.
- Built OpenAI-powered workflows, local-agent experiments, and AI-assisted interfaces.
2023 — Present
2023 — Present
Licensed Health Insurance Agent
Bloom Insurance / Symmetry
- Managed high-volume consultative workflows and CRM-driven operational systems.
- Worked extensively with Medicare and ACA workflows, compliance processes, and plan comparison systems.
Education & Certifications
BFA
The Art Institute of Houston
Licensed Life & Health Insurance Agent
FL & TX
// skills
Technical Stack
AI / LLM Systems
LLM ApplicationsPrompt EngineeringAI Workflow AutomationOpenAI APIAI AgentsConversational AIClaude APIOllama
Backend / APIs
PythonFastAPIFlaskFlask-RESTXSQLAlchemyPostgreSQLSQLitePydantic
Frontend / Product
ReactTypeScriptNext.jsViteMaterial UITailwind CSSRapid Prototyping
Workflow / Automation
Workflow OrchestrationCRM AutomationAPI IntegrationsETL PipelinesAsyncIOWebhooks
Operational Systems
DockerPrometheusLokiObservabilityCompliance SystemsHealthcare Workflows
// contact
Let's Build Something
Looking for an AI systems builder? I'm available for freelance consulting, contract work, and collaboration on interesting projects.
Available
Open to freelance consulting, contract work, and interesting AI projects.